About Braida
Celebrating the Beauty of Afro & Caribbean Hair
Braida is the UK's premium marketplace connecting clients with expert Afro & Caribbean beauty professionals. We combine cultural understanding with cutting-edge AI technology to ensure every client finds the perfect stylist for their unique hair.
Our Mission
Why We Exist
To create a trusted, technology-driven marketplace that connects clients with expert Afro & Caribbean beauty professionals across the UK. We believe everyone deserves a stylist who truly understands their hair — and every talented professional deserves a platform that celebrates their craft.
Our Vision
Where We're Going
A future where Afro & Caribbean beauty is celebrated, not overlooked. Where innovation and cultural understanding work hand in hand to set new standards of care and excellence. Where every texture is understood, every professional is valued, and every client leaves their appointment feeling extraordinary.
The Challenge
The Problem We Solve
Hard to Find Trusted Stylists
Finding trusted stylists who understand your hair texture is hard. Word-of-mouth only goes so far, and the wrong stylist can mean damage, frustration, and wasted money.
No Quality Assurance
No quality assurance or vetting in the current market. Anyone can claim expertise, but there is no way to verify their skills, certifications, or track record before you book.
Generic Platforms Fall Short
Generic platforms don't cater to Afro & Caribbean hair needs. They treat all hair the same, ignoring the unique textures, techniques, and cultural knowledge required for exceptional results.
Our Innovation
Proprietary Technology Built for Afro Hair
We have developed four proprietary technologies specifically designed to understand, match, and serve the unique needs of Afro & Caribbean hair textures.
HairPrint™
Multi-dimensional hair & skin taxonomy that captures your unique texture profile — from curl pattern and porosity to strand thickness and scalp sensitivity.
MatchScore™
AI-powered matching that connects you with stylists proven to deliver exceptional results for your specific hair type. Not just ratings — real outcome data.
SafeScan™
Privacy-first on-device hair analysis. Your images never leave your phone — only anonymised feature data is used, with full GDPR compliance.
ProInsight™
AI-powered business intelligence for stylists. Demand forecasting, pricing suggestions, and skill gap analysis to grow their business.
Trust & Safety
Your Safety Is Our Priority
Every aspect of Braida is designed to protect both clients and professionals. From verified identities to secure payments, trust is built into every interaction.
Every professional verified
ID checks, qualifications, and portfolio review before approval.
Secure escrow payments
Your payment is held safely until the service is delivered.
48-hour client protection
Not satisfied? Raise a concern within 48 hours of your appointment.
GDPR compliant
Your data is protected under UK GDPR with full transparency.
Our Impact
By the Numbers
500+
Verified Professionals
12,000+
Happy Clients
4.8
Average Rating
£2M+
In Bookings Processed
Our Story
Founded in the UK
Founded by Niyi Olamiju, Braida was born from a simple frustration: why is it so hard to find a trusted stylist who truly understands Afro & Caribbean hair?
After countless experiences of miscommunication, damaged hair, and generic platforms that treated all hair the same, the answer became clear — the market needed something built from the ground up, by people who understand the culture, the textures, and the craft.
We're building the answer — one verified booking at a time. Braida is more than a marketplace. It is a movement to elevate Afro & Caribbean beauty to the standard it deserves, combining deep cultural understanding with world-class technology.
Join the Braida Community
Whether you're looking for a stylist who understands your hair or you're a professional ready to grow your business — Braida is where you belong.